ATHLON Ares 10x42 Binocular (112001)

Dear customers and fans!

Beginning 7/29 1800GunsandAmmo will be known as GRITR Sports.

What is GRITR and why the name change?

GRIT is defined by Merriam-Webster’s Dictionary as: “firmness of mind or spirit: unyielding courage in the face of hardship or danger.” We all face challenges in life. We are told - we are not talented enough, smart enough, fast enough, strong enough, “fill the blank” enough.

GRIT is what separates the ones that will keep going, from the ones that will throw in the towel and quit. Grit is what you need when talent is simply not enough. This has been our ethos from day 1 - it just took us 10 years to find the right word.

So what is GRITR?

It’s GRIT to the power of R (Resilience, Resourcefulness, Resolve). We are GRIT-R THAN GRIT.